This cheatsheet is designed to be a reference to help you understand common finance principles in business.

This list is not exhaustive but will serve as useful starting point when you’re trying to understand the pros/cons of different business types or trying to understand the challenges in your current business.

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Profit & Cash Flow

Profit

Cash Flow

Differences

Acquisition & Fulfilment

Production Costs

Fulfilment Costs

Customer Acquisition Cost (CAC)

Customer Lifetime Value (LTV)

Overheads

Scalability